📁 CHIRU CASE STUDIESAlina (Jiawen) ZhangWebsite:  Alinaland
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FUTURE


Opportunty

China’s mid-aged population is steadily growing — and with it, the demand for more meaningful, flexible, and community-based travel experiences. This demographic shift presents not just a cultural evolution, but a powerful business opportunity.

From a market perspective, the potential is enormous.
There are currently over 139 million women aged 50 to 70 in China.
Chiru is initially focused on a core group of 10–16 million urban, independent women who are embracing a new chapter of life — one defined by greater freedom, curiosity, and the financial ability to explore it fully.

Looking ahead, Chiru plans to scale both geographically and experientially.
Our future roadmap includes:

  • Expanding to new destinations across China, including lesser-known cultural hubs and nature retreats.

  • Launching a CHIRU membership program, offering exclusive packages, early access, and community perks.

  • Developing local experiences within users’ own cities, enabling them to build connections and discover new passions without traveling far — all driven by the community itself.